marketing for small businesses
sustainable
Learn sustainable marketing systems specifically designed for small and micro business owners who want to grow their business without being online all the time.
You don't need to live in the scroll to be a successful business...
Create the World of Your Business.
When someone encounters your business, they're not just scanning for price or proof. They're asking, quietly: does this make sense? Does this feel intentional? Does this feel steady?
Most brands answer that question with noise. A sale here, a reel there, a new promise every month. And people can feel that instability, even when they can't name it. In unstable environments, people don't commit. They browse, save, and leave.
When your marketing is built as a system rather than a reaction, it holds differently. Your website is not a treadmill, it's a signal. Your email is not noise, it's a room. Your visibility is not performance, it's strategic placement.
You don't need to live in the scroll to be chosen, you need to build a world worth stepping into.
let’s talk shop:
FRANCESCA MCGAREY | BUSINESS STRATEGIST
20 years experience · Google Creative Lab background · Supporting businesses across 5 countries · Championing women-led founders.
I'm a business strategist and advisor with 20 years of experience across advertising, fashion, Google's Creative Lab, and over a decade of running my own consultancy.
I work with leadership teams and ambitious businesses at inflection points, finding the real problem, not the presenting one, and building the commercial clarity and architecture that lets them grow without losing what matters.
My current focus sits at the intersection of business strategy, and AI ethics and governance. How organisations adopt AI, what it costs them when they get it wrong, and how to build systems that are commercially effective without becoming extractive, these are the questions I find I can't stop asking.
I'm also a keynote speaker with three talks on strategic clarity, trust as a commercial asset, and what leaders need to protect as AI embeds itself into how decisions get made.
I also write about ambition, work, and what goes unnamed at The Ambition Tax on Substack.
How I can help you build marketing that lasts:
Most small businesses sit with too many marketing options, not enough direction, and a growing sense that effort isn't translating into growth.
The support here is designed as a journey. Most people begin with the tools and audits at tier 1, build their marketing system at tier 2, and bring in senior strategic support at tier 3 when the stakes get higher. You don't have to follow that path exactly, but it exists for a reason.
tier 1. Marketing tools, audits and strategy sessions:
For small and micro businesses ready to get clear and move forward
Imagine knowing exactly what your marketing should be doing, and what to stop. No more guessing which platform matters, no more rewriting your homepage at midnight, and no more feeling behind.
That's what these tools are designed to give you: a clear, grounded starting point. Whether you need a focused audit of one asset that isn't converting, a seasonal reset to cut through the noise, or a personalised strategy session to move your business forward with confidence, each one is built to reduce mental load and give you direction you can act on immediately, without handing your whole business over to someone else.
This is where most people begin. And often, it's where everything shifts.
Start here ↓
sustainable Marketing for your small business:
01
THE SEASONAL MARKETING RESET
FOR WHEN YOU NEED TO PAUSE AND REFLECT ON YOUR BUSINESS:
For when your marketing feels heavy, noisy, or quietly overwhelming.
This isn’t a plan or a strategy, it’s a pause point.
A short reset to help you step out of the spiral, reconnect with what matters in this season, and move forward with steadier footing.
No pressure. No optimisation.
Just enough clarity to breathe and choose what comes next.
Best suited to seasonal, creative, and life-first businesses.
02
SALES MESSAGING & MARKETING AUDIT
FOR WHEN YOU NEED TO MOVE THE BUSINESS FORWARD WITH SOMETHING YOU CAN IMPLEMENT IMMEDIATELY:
(30 MINUTE LOOM REVIEW)
You’ve been staring at the same sales page, email, or Instagram bio for weeks…
…tweaking words, changing headlines, rewriting it again at 11pm when the house is finally quiet. And yet something still isn’t landing. It’s not converting the way it should. You can feel the potential, but you can’t quite see what’s blocking it.
That’s where the SalesMessaging & Marketing Audit steps in.
You choose one asset. I take a strategic, experienced, compassionate look at what’s happening beneath the surface, and record a 30 minute Loom showing you exactly what’s unclear, what’s costing you sales, and what will make everything click. No fluff, no jargon, just clear direction you can implement immediately.
It’s the fastest path to “Ohhh, that’s what’s been missing.”
03
SUSTAINABLE MARKETING STRATEGY
FOR WHEN YOU WANT Personalised clarity AND A plan FOR YOUR MARKETING AND SALES STRATEGY:
Some seasons call for more than a quick fix, they call for a reset. A direction. A sense of “this is the path.”
Right now you might be overwhelmed, spinning, unsure what your next move should be. Too many ideas, not enough clarity or maybe you’ve been trying to grow but everything feels scattered and heavy.
The 1:1 Sustainable Marketing Strategy Session gives you the calm, confident structure you’ve been craving.
We sit down, properly, and look at your business together. Where you are, where the gaps are, where you're quietly leaving money on the table, and what a marketing strategy that genuinely fits your life and capacity could look like.
This isn't a consultation where you walk away with a list of things to do. It's a session designed to give you the clarity that makes every decision after it easier. By the end, you'll have a clear strategic direction, a framework for making marketing decisions without the second guessing, and a real understanding of how to use your visibility to generate leads, not just content.
Tier 2. Build your Marketing System:
01
SUSTAINABLE MARKETING OPERATING SYSTEM
FOR WHEN YOUR MARKETING IS HAPPENING BUT YOUR SYSTEM ISN'T:
A calm, intelligent way to market your business when your time, energy, and seasons are not constant.
This is not another marketing course.
It’s not a content calendar.
It’s not a list of platforms to chase.
It’s not “how to use AI to do more”.
This is a Marketing Operating System.
A way of thinking.
A way of deciding.
A way of marketing that actually fits real life.
Designed for lifestyle, seasonal, craft-led and human businesses.
Built for people who want clarity, not noise.
Tier 3. strategic marketing advisory:
01
STRATEGIC CONSULTING & ADVISORY | FRACTIONAL CMO
Francesca mapped our end-to-end customer journey and shaped our go-to-market strategy. With automations, UX and on-brand copywriting, everything now works together as a coherent online ecosystem.
As a busy start-up we needed effective results, fast - her calm process, clear SOPs, and realistic timelines saved us hours ahead of launch and helped us grow revenue by identifying opportunities we hadn't yet considered. If you want strategic email, customer journeys, AI marketing and copy done right: hire her.
Sally Miller, Interior Designer