About

Where thoughtful marketing meets human wellbeing.

We exist to help small businesses create brand experiences that feel good to build and even better to receive. Because when your marketing is rooted in wellbeing, empathy, and genuine understanding, you don’t just grow. you grow in a way that sustains you.

Our work blends modern strategy with human centred wisdom, helping founders and teams design brands, products and marketing that feel purposeful, intelligent, and deeply aligned with the audiences they want to serve.

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Who we are

A global collective with a big heart and a bold vision.

We are a globally distributed (5 countries and counting) group of consultants, designers, marketing and AI lovers that love: creating digital products and services that don’t just slap a shiny strap-line on about doing good and caring, but genuinely creating leaders, teams and cultures that make a difference from the inside out.

We don’t just do glossy claims about “doing good” without backing them up. We help you build brands that genuinely support human and planetary wellbeing, inside your organisation and out in your audience’s lives.

Think of us as your thought partners, your strategic brain trust, and your creative co-pilots. Helping you design experiences that uplift your customers and energise your team.

Remote forever, emoji lovers always and deeply committed to your success.

What we believe

Marketing is not manipulation. It’s a long term relationship, safety, generosity and clarity.

Small businesses deserve the same strategic brilliance and human centred approach as the world’s biggest organisations. So we bring big brand thinking to the brands with heart.

We champion women led businesses, purpose driven founders, and teams who care about the wellbeing of the people they serve. Because when your audience feels truly seen, everything shifts; conversion, loyalty, advocacy, and trust.

How we work

With insight, intention, and a whole lot of magic.

Every project begins with listening to your vision, your data, your customers and your lived experience. Then we translate that into brand experiences that feel warm, smart, resonant, and unmistakably you.

We combine:

• Marketing strategy shaped by real human behaviour

• Holistic brand experience design across the entire journey

• Ethical, efficient AI integration to enhance not overwhelm

• Creative thinking rooted in empathy and emotional intelligence

• Remote collaboration that’s flexible, joyful, and refreshingly human

Our clients say working with us feels like exhaling. Like someone finally gets what they’re trying to build.

What we’re here to create

Brands that feel like home to the people you serve.

Whether you’re a solopreneur finding your footing, a female founder scaling with intention, or a small business ready to step into your next era, we help you create:

• Clear and confident marketing

• Brand experiences that invite connection, not pressure

• Systems that save time and elevate your wellbeing

• Messaging and journeys that women trust

• Digital experiences that feel intuitive, elegant, and emotionally attuned

This is marketing infused with meaning, insight, strategy and soul.