About

Marketing, designed for real businesses and real lives.

Marketing for Small Businesses exists to help founders build businesses that work commercially and humanly.

Not just in theory.
Not just on paper.
But in the messy reality of limited time, limited energy, and real responsibility.

We believe good marketing should reduce pressure, not create more of it.
It should bring clarity, not noise.
And it should support growth without asking people to override their lives to get there.

Our work blends modern marketing strategy with human psychology helping founders and teams design brands, experiences and cultures that feel purposeful, authentic, and deeply aligned with the audiences they want to serve.

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Who we are:

A global collective with a big heart and a bold vision.

We are a globally distributed (5 countries and counting) group of consultants, designers, artists, marketing and AI lovers that love: creating products and services that don’t just slap a shiny strap-line on about doing good and caring, but genuinely creating leaders, teams and cultures that make a difference from the inside out.

We don’t just do glossy claims about “doing good” without backing them up. We help you build brands that genuinely support human and planetary wellbeing, inside your organisation and out in your audience’s lives.

Think of us as your thought partners, your strategic brain trust, and your creative co-pilots. Helping you design experiences that uplift your customers and energise your team.

Founded by Francesca McGarey in 2015, we support lifestyle brands, technology companies, and growing startups with senior marketing leadership and strategic clarity.

Since 2015

The work has spanned solo founders, small teams, and scaling businesses.
Always with the same focus: clarity, coherence, and long-term value.

What we believe:

Marketing is not manipulation. It’s a long term relationship, safety, generosity and clarity.

Small businesses deserve the same strategic brilliance and human centred approach as the world’s biggest organisations. So we bring big brand thinking to the brands with heart.

We champion women led businesses, purpose driven founders, and teams who care about the wellbeing of the people they serve. Because when your audience feels truly seen, everything shifts; conversion, loyalty, advocacy, and trust.

Who we work with:

We work with small businesses at different stages of growth, and we meet them differently depending on where they are.

Some are early in their journey.
Some are growing steadily.
Some are established and navigating complexity.

What they share is intention.

They care about the work they put into the world.
They care about their customers’ experience, and they care about building something that lasts.

How our support is structured:

Our work is deliberately designed as a three-tier ecosystem, so people can get the right level of support at the right time.

1. Practical tools to get you started

For solopreneurs, creatives, and small teams who want clarity without handing everything over.

These are grounded, practical resources. Audits, resets, roadmaps, and tools designed to reduce mental load and help you make better decisions, at your own pace.

This is where many people begin.

2. Strategic clarity and system design

For businesses that are ready to step back, look properly at what they’re building, and make clearer decisions.

This is focused, time-bound strategic work. We help you design a coherent marketing system that fits your business, your capacity, and your goals.

You leave with clarity, confidence, and a plan you can actually follow.

3. Strategic consulting and advisory

For established small businesses navigating growth, complexity, or change.

At this level, we act as a senior strategic partner offering CMO-level judgement and oversight while you and your team implement.

This is not execution or retainers, it’s decision-making support for moments where quality, coherence, and risk matter.

Our approach:

Our work sits at the intersection of strategy, experience, and care.

We blend:

• Commercial thinking with emotional intelligence

• Systems design with human insight

• Technology and AI with ethics and restraint

We pay close attention to how a brand feels to interact with.
How it welcomes.
How it communicates.
How it respects people’s time, attention, and nervous system.

Because that’s where trust is built, and in this economy, trust is what sustains growth.

Why this matters:

The world doesn’t need louder marketing, it needs better decisions.

Marketing that is considerate.
Experiences that are intuitive.
Systems that support people instead of draining them.

Whether you’re just starting to shape your business, or you’re leading something more established, our role is the same:

To help you to build marketing that creates profit without losing people, purpose, or planet.

Commercially, emotionally, and sustainably.

A note on fit:

We don’t try to be everything to everyone.

Some people are best served by our tools.
Some by strategic projects.
Some by advisory support.

And sometimes the right answer is “not yet”.

We’re always honest about what will serve you best.