What this is:

AI is everywhere right now; advice is loud, tools are endless and opinions are polarised. This isn’t another guide telling you what you should be doing.

The AI Opportunity Map is a small, practical resource pack designed to help flower farmers, growers, and florists make sense of AI without overwhelm.

It helps you move from “I know this matters” to “I know where to start” without pressure, panic, or pretending you have unlimited time.

This isn’t about doing more, it’s about understanding what’s relevant, what’s useful, and what can wait.

This is for you if…

• You’re curious about AI, but wary of noise, hype, and bad advice

• You don’t want technology to replace your judgement, craft or care

• You’re short on time, energy or headspace

• You want to make one thoughtful decision, not overhaul your whole business

• You’ve downloaded other resources that now live unopened on your desktop

This map was designed for flower farmers, growers, and florists working inside real-world constraints; seasonality, weather, perishability, labour and life.

What you’ll get:

This is not a toolkit, it’s a guided thinking process.

A 5-Minute Snapshot

A fast, gentle starting page to help you:

• name one area of strain

• notice what relief would actually feel like

• identify one place AI might help

No prep and no tech knowledge required.

What this is not:

• ❌ Not a tech manual

• ❌ Not a tool dump

• ❌ Not a “keep up or fall behind” message

• ❌ Not another thing to feel guilty about

You don’t need to finish it.
You don’t need to do it “properly.”
You don’t need to do everything.

One clear step is enough.

The AI Opportunity Map helps you:

• reduce guesswork

• protect your energy

• make calmer decisions

• engage with AI on your terms

One focus. One measure. One experiment.

This is for flower farmers, growers, and florists who want to explore AI thoughtfully, without pressure to keep up or scale fast.

What happens next:

• The AI Opportunity Map will arrive by email

• Start with the 5-minute snapshot, or save it for later

• I’ll follow up in a few days with a short email sharing a few tools and examples that pair well with the first step in the Map.

Use what’s helpful, ignore the rest.

Created by Francesca.
I work with seasonal, craft-led, lifestyle businesses to create sustainable marketing systems designed for real life and real businesses.