How to Use AI Without Outsourcing Your Values

A free 30-minute session for small business owners who want to use AI responsibly, sustainably and intelligently.

Right now, small business owners are caught between two pressures:

• “You need to be using AI or you’ll fall behind.”
• “AI is destroying the planet.”

Neither extreme is helpful.

You don’t need hype or guilt but you do need clarity. Clarity to discern between how you want to use AI (if at all) and give yourself the option on how to do that sustainably, ethically and in alignment of your business values.

This 30-minute session is designed to give you exactly that.

What you’ll learn:

In this free session, you’ll discover:

✓ The real environmental cost of AI, explained simply
✓ What “digital waste” actually means for small businesses
✓ Why sustainable AI is about substitution, not elimination
✓ The 4 Pillars of Responsible AI Use
✓ A practical Sustainable AI Checklist you can apply immediately

No technical overwhelm, no moral panic and no productivity bro-energy.

Just intelligent, grounded thinking.

Who This Is For

This session is for you if:

• You care about sustainability but still want to grow your business
• You feel uneasy about blindly automating everything
• You want to use AI strategically, not reactively
• You run a lean business and your time and energy matter

This is for you if…

  • You’re curious about AI, but wary of noise, hype, and bad advice

  • You don’t want technology to replace your judgement, craft or care

  • You’re short on time, energy or headspace

  • You want to make one thoughtful decision, not overhaul your whole business

  • You’ve downloaded other resources that now live unopened on your desktop

This webinar session was designed specifically for small business owners working inside real-world constraints; seasonality, care-giving responsibilities, and health in mind. We explore the use of AI in alignment with people, purpose and planet.

What this is not:

This is not:
• A prompt library
• A “10 hacks to save 10 hours” training
• A tech demo

It’s a strategic reset.

The Outcome:

After watching, you’ll feel:

Calmer, clearer and more capable of making aligned decisions with your unique business in mind.

Because AI is just a tool, and tools amplify intention. So, let’s get started shall we?

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What happens next

Start by watching the webinar. It’s just 30 minutes, but it will change how you think about AI in your business.

Then give it a day or two to settle. I’ll follow up with a short reflection prompt and a practical checklist to help you apply what you’ve learned, so this doesn’t just stay theoretical.

Because insight is only powerful when it shapes decisions.

Created by Francesca.
I work with seasonal, craft-led, lifestyle businesses to create sustainable marketing systems designed for real life and real businesses.