CEO Energy,
Small Business vibes.
FOR THE BRANDS THAT ARE THE CULTURE MAKERS
✦
FOR THE BRANDS THAT ARE THE CULTURE MAKERS ✦
Creating brand experiences that feel like home for the clients you serve.
Create the World of Your Business.
You don’t just need louder marketing, you need to create a world of your business that simply creates space to invite the right people in. When someone encounters your business, they are not just scanning for price or proof, they are asking, quietly, does this make sense, does this feel intentional, does this feel steady?
Most brands feel like a rush of noise:
A sale here,
A reel there,
A pivot every quarter,
A new promise every month.
And people can feel that. The nervous system can feel that instability, even if it can’t articulate it.
And in unstable environments, people don’t commit.
They browse, save, circle, perhaps with intention of coming back when the time is right, and then, ultimately, they leave. When you design your business as a world in its own right, it’s built differently. It’s not updated daily to keep up, but instead, designed deliberately to hold.
The world of your business should feel like a beautifully considered window, clear, calm, and easy to step into. Your website is not a treadmill, it’s a signal. Your email is not noise, it’s a room. Your visibility is not performance, it’s strategic placement. Sustainable marketing systems create that steadiness. They decide what exists, what doesn’t, where you show up, and where you don’t, so both you and your customers can breathe.
You don’t need to live in the scroll to be chosen, you simply need to build a world worth stepping into. That’s where we come in…
Francesca is a multidisciplinary marketing consultant specialising in AI integration, email marketing, UX, CX and service design. After building her experience in Google’s Creative Lab, where she learned the art of turning bold ideas into living, breathing experiences, she founded her own consultancy, where she’s spent the last 11 years as the quiet architect behind tech, creative and lifestyle brands who want to feel different in the world.
Crafting work that is high vibe, deeply resonant and rooted in the kind of insight that makes people pause, breathe, and think. She weaves strategy with soul, data with intuition, transforming ordinary touch-points into brand experiences that feel a little like magic and a lot like clarity.
She’s passionate about grassroots growth and championing women in business, and brings a considered, intuitive intelligence to every project she touches. Turning brand ambition into something that feels both expansive and beautifully grounded.
MEET YOUR consultant:
Marketing for your small business:
How we help:
We work across three levels of support, depending on the stage and complexity of your business.
Each is intentionally designed.
None are accidental stepping stones.
1. Practical tools and strategic resets:
For early-stage and lifestyle-first businesses
Clear, grounded tools to reduce mental load and improve decision-making. Audits, seasonal resets, and 90-day roadmaps designed to help you focus your effort, understand what matters, and move forward with confidence, without handing everything over. This is where many businesses begin.
Start here:
01
THE SEASONAL MARKETING RESET
NEW!
FOR WHEN YOU NEED TO PAUSE AND REFLECT ON YOUR BUSINESS:
For when your marketing feels heavy, noisy, or quietly overwhelming.
This isn’t a plan or a strategy, it’s a pause point.
A short reset to help you step out of the spiral, reconnect with what matters in this season, and move forward with steadier footing.
No pressure. No optimisation.
Just enough clarity to breathe and choose what comes next.
Best suited to seasonal, creative, and life-first businesses.
02
SALES MESSAGING & MARKETING AUDIT
FOR WHEN YOU NEED TO MOVE THE BUSINESS FORWARD WITH SOMETHING YOU CAN IMPLEMENT IMMEDIATELY
(30 MINUTE LOOM REVIEW)
You’ve been staring at the same sales page, email, or Instagram bio for weeks…
…tweaking words, changing headlines, rewriting it again at 11pm when the house is finally quiet. And yet something still isn’t landing. It’s not converting the way it should. You can feel the potential, but you can’t quite see what’s blocking it.
That’s where the Sales Messaging & Marketing Audit steps in.
You choose one asset. I take a strategic, experienced, compassionate look at what’s happening beneath the surface, and record a 30 minute Loom showing you exactly what’s unclear, what’s costing you sales, and what will make everything click. No fluff, no jargon, just clear direction you can implement immediately.
It’s the fastest path to “Ohhh, that’s what’s been missing.”
03
90 DAY MARKETING & SALES ROADMAP
FOR WHEN YOU WANT Personalised clarity AND A plan FOR YOUR MARKETING AND SALES STRATEGY
Some seasons call for more than a quick fix, they call for a reset. A direction. A sense of “this is the path.”
Right now you might be overwhelmed, spinning, unsure what your next move should be. Too many ideas, not enough clarity or maybe you’ve been trying to grow but everything feels scattered and heavy.
The 90 Day Marketing & Sales Roadmap gives you the calm, confident structure you’ve been craving.
You share where you are and where you want to go. I dive into your business with a strategist’s mind and a woman’s understanding of real life capacity. Then I build a personalised 90 day plan that’s simple, sustainable, and aligned with your energy. You receive a beautifully organised PDF and a 30 minute Loom walkthrough so you know exactly what to prioritise, what to let go of, and how to move forward with ease.
This isn’t just a plan; it’s your next three months held with clarity, care and direction.
2. Strategic Clarity & System Design:
For business owners and small teams who are ready to stop guessing and start making consistent, strategic marketing decisions.
Build a Sustainable Marketing Operating System you can actually use.
A self-study system that turns complexity into reliable decisions - at your pace, without coaching calls.
3. Strategic consulting and advisory:
For established small businesses navigating growth or complexity
Senior, CMO-level marketing judgement without the overhead of a full internal function. We provide strategic oversight while you implement, helping reduce risk, improve return on investment, and ensure your marketing systems scale with integrity.
NERVOUS SYSTEM MARKETING SOLUTIONS
✦
NERVOUS SYSTEM MARKETING SOLUTIONS ✦
FrANCESCA has been an absolute dream to work with at Cuppa, helping us make a significant difference in the community. She has brought enthusiasm and a holistic skillset that has not only benefited the business but also myself personally.
In her role in our start-up, Frou has had to wear many marketing hats and is not afraid to work in the range of tasks that have been asked of her.
She deeply cares about the work she does and is a pleasure to have around the business.
LUKE COOK, CUPPA.TV
CHOOSE Your starting point:
Sales Messaging & Marketing Audit
£97
One time payment
A focused recorded 30 minute Loom audit of one your chosen business assets (such as Instagram, Website, Email Marketing Flow, LinkedIn, etc) so you can see what’s working, what’s unclear, where you're leaving money on the table and what needs to change to improve your marketing messaging and sales conversions.
POPULAR
90 Day Marketing & Sales Road Map
£397
One time payment
A personalised 90 day marketing and sales plan designed to give you clarity, direction, and a strategy that fits your life and capacity. Delivered via a detailed PDF and a recorded 30 minute Loom walkthrough straight to your inbox within 5 working days of purchase.
A WORLD WHERE SOMATIC CREATIVE STRATEGY MEETS INNOVATION
✦
A WORLD WHERE SOMATIC CREATIVE STRATEGY MEETS INNOVATION ✦
