This is a self-paced course designed for florists, flower growers, and other seasonal, craft-led businesses who want a clear marketing strategy that actually leads to enquiries.

It focuses on clarity, not volume. You’ll learn how to communicate the value of your work, plan marketing in a way that fits seasonality and capacity, and build a simple system that works quietly in the background, without pressure, performative selling, or daily posting.

This course is for you if:

• You’re excellent at your craft, but marketing feels harder than it should

• You rely on referrals, Instagram, or word of mouth and want more predictability

• You want enquiries that understand the value of your work before they arrive

• You prefer ethical, considered marketing over hype or hustle

• Your business works in seasons, not constant output

It’s especially well suited to florists, flower farmers, studios, and other trust-based, seasonal businesses.

Inside the course, you’ll learn how to:

• Position your work so people understand it and value it

• Explain pricing, scarcity, and seasonality without apologising

• Plan marketing around seasonal cycles rather than constant visibility

• Build a simple content-to-enquiry system that fits real life

• Use AI to reduce mental load and decision fatigue, without flattening your voice

The focus is on clarity, structure, and calm demand, not tactics for tactics’ sake.

Not in the traditional sense.

AI is used as a support tool, not the centre of the course. You’ll learn where it genuinely helps (and where it doesn’t), with practical examples that save time and mental energy, while keeping your marketing human, ethical, and aligned with your values.

No tech background is required.

The course is fully self-paced and includes:

• On-demand video lessons

• A practical workbook or guided framework

• An AI prompt library written specifically for craft-led, seasonal businesses

You can move through it at your own pace and return to it whenever you need.

You don’t need big blocks of time.

Lessons are designed to be short, focused, and practical, so you can work through them around busy seasons, quiet periods, or dips in energy. This is built to fit real life, not ideal circumstances.

Yes.

This course is specifically designed for people who don’t want to perform, post daily, or build their business around constant visibility. The goal is to create clarity and systems that reduce pressure, not add to it.

By the end of the course, you’ll have:

• A clear positioning statement you can use across your website, social channels, and enquiries

• Language to explain your pricing and seasonality with confidence

• A realistic, seasonal marketing plan you can return to throughout the year

• A simple content-to-enquiry system that doesn’t rely on daily posting

• A set of AI-supported workflows to handle common marketing tasks without mental overload

• A framework you can reuse whenever your business or capacity shifts

These are practical outputs, not theory. You’ll finish with clarity you can actually apply.