CEO Energy,
Small Business vibes.
FOR THE BRANDS THAT ARE THE CULTURE MAKERS
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FOR THE BRANDS THAT ARE THE CULTURE MAKERS ✦
Creating brand experiences that feel like home for the clients you serve.
You want more than clicks; You want to be chosen.
Not fleeting attention, but trust that builds over time.
Not short-term growth, but return alongside loyalty and advocacy.
Because at this stage, your customers aren’t a segment on a slide.
They are people moving through busy lives. Making decisions between meetings, school runs, care responsibilities, health worries, inbox overload, and endless choice.
They arrive at your brand tired, distracted, and discerning.
They notice how hard it is to find what they need.
Whether the language feels human or transactional.
Whether the experience respects their time, their intelligence, and their emotional load.
They remember the brands that made things feel easier.
That helped them to feel clearer, calmer and more considered. And they quietly disengage from the ones that didn’t.
This is where marketing stops being about volume, reach, or output, and starts being about the quality of the experience you create at every point of contact. Because experience is what determines whether people stay, leave, or recommend you when it matters.
Francesca is a multidisciplinary marketing consultant specialising in AI integration, email marketing, UX, CX and service design. After building her experience in Google’s Creative Lab, where she learned the art of turning bold ideas into living, breathing experiences, she founded her own consultancy, where she’s spent the last 11 years as the quiet architect behind tech, creative and lifestyle brands who want to feel different in the world.
Crafting work that is high vibe, deeply resonant and rooted in the kind of insight that makes people pause, breathe, and think. She weaves strategy with soul, data with intuition, transforming ordinary touch-points into brand experiences that feel a little like magic and a lot like clarity.
She’s passionate about grassroots growth and championing women in business, and brings a considered, intuitive intelligence to every project she touches. Turning brand ambition into something that feels both expansive and beautifully grounded.
MEET YOUR consultant:
Marketing for your small business:
How we help:
We work across three levels of support, depending on the stage and complexity of your business.
Each is intentionally designed.
None are accidental stepping stones.
1. Practical tools and strategic resets:
For early-stage and lifestyle-first businesses
Clear, grounded tools to reduce mental load and improve decision-making. Audits, seasonal resets, and 90-day roadmaps designed to help you focus your effort, understand what matters, and move forward with confidence, without handing everything over. This is where many businesses begin.
Start here:
01
THE SEASONAL MARKETING RESET
NEW!
For when your marketing feels heavy, noisy, or quietly overwhelming.
This isn’t a plan or a strategy, it’s a pause point.
A short reset to help you step out of the spiral, reconnect with what matters in this season, and move forward with steadier footing.
No pressure. No optimisation.
Just enough clarity to breathe and choose what comes next.
Best suited to seasonal, creative, and life-first businesses.
02
SALES MESSAGING & MARKETING AUDIT
(30 MINUTE LOOM REVIEW)
You’ve been staring at the same sales page, email, or Instagram bio for weeks…
…tweaking words, changing headlines, rewriting it again at 11pm when the house is finally quiet. And yet something still isn’t landing. It’s not converting the way it should. You can feel the potential, but you can’t quite see what’s blocking it.
That’s where the Sales Messaging & Marketing Audit steps in.
You choose one asset. I take a strategic, experienced, compassionate look at what’s happening beneath the surface, and record a 30 minute Loom showing you exactly what’s unclear, what’s costing you sales, and what will make everything click. No fluff, no jargon, just clear direction you can implement immediately.
It’s the fastest path to “Ohhh, that’s what’s been missing.”
03
90 DAY MARKETING & SALES ROADMAP
Your personalised clarity plan
Some seasons call for more than a quick fix, they call for a reset. A direction. A sense of “this is the path.”
Right now you might be overwhelmed, spinning, unsure what your next move should be. Too many ideas, not enough clarity or maybe you’ve been trying to grow but everything feels scattered and heavy.
The 90 Day Marketing & Sales Roadmap gives you the calm, confident structure you’ve been craving.
You share where you are and where you want to go. I dive into your business with a strategist’s mind and a woman’s understanding of real life capacity. Then I build a personalised 90 day plan that’s simple, sustainable, and aligned with your energy. You receive a beautifully organised PDF and a 30 minute Loom walkthrough so you know exactly what to prioritise, what to let go of, and how to move forward with ease.
This isn’t just a plan; it’s your next three months held with clarity, care and direction.
2. Strategic Clarity & System Design:
For business owners and small teams who are ready to stop guessing and start making consistent, strategic marketing decisions.
Build a Marketing Operating System you can actually use.
A self-study system that turns complexity into reliable decisions - at your pace, without coaching calls.
3. Strategic consulting and advisory:
For established small businesses navigating growth or complexity
Senior, CMO-level marketing judgement without the overhead of a full internal function. We provide strategic oversight while you implement, helping reduce risk, improve return on investment, and ensure your marketing systems scale with integrity.
NERVOUS SYSTEM MARKETING SOLUTIONS
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NERVOUS SYSTEM MARKETING SOLUTIONS ✦
FrANCESCA has been an absolute dream to work with at Cuppa, helping us make a significant difference in the community. She has brought enthusiasm and a holistic skillset that has not only benefited the business but also myself personally.
In her role in our start-up, Frou has had to wear many marketing hats and is not afraid to work in the range of tasks that have been asked of her.
She deeply cares about the work she does and is a pleasure to have around the business.
LUKE COOK, CUPPA.TV
CHOOSE Your starting point:
Sales Messaging & Marketing Audit
£97
One time payment
A focused recorded 30 minute Loom audit of one your chosen business assets (such as Instagram, Website, Email Marketing Flow, LinkedIn, etc) so you can see what’s working, what’s unclear, where you're leaving money on the table and what needs to change to improve your marketing messaging and sales conversions.
POPULAR
90 Day Marketing & Sales Road Map
£397
One time payment
A personalised 90 day marketing and sales plan designed to give you clarity, direction, and a strategy that fits your life and capacity. Delivered via a detailed PDF and a recorded 30 minute Loom walkthrough straight to your inbox within 5 working days of purchase.
A WORLD WHERE SOMATIC CREATIVE STRATEGY MEETS INNOVATION
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A WORLD WHERE SOMATIC CREATIVE STRATEGY MEETS INNOVATION ✦
