The Sustainable Marketing System for Doula's

You’re in the right place. This is the 3-hour workshop I mentioned in the talk.

You’ve probably been told that to grow your doula practice you need to be visible online.

Post regularly, build a following and create content.

But many doulas quietly discover something different.

Most of their clients come from somewhere else entirely.

A midwife mentioning their name.
A past client telling a friend.
A yoga teacher recommending them.
A story passed gently from one woman to another.

Care work has always moved this way.

Not through performance.
Through reputation, presence and trust.

This workshop is about learning how to grow your practice inside that referral economy, intentionally and confidently.

This workshop is for you if:

• Social media feels exhausting, performative or misaligned with the work you do
• You know word of mouth is powerful but you’re not sure how to nurture it intentionally
• You want a marketing approach that respects your energy, your values and your life
• You would like more referrals but don’t want to feel like you’re “selling yourself”
• You want a simple plan that fits alongside birth work and real life

You don’t need a large following.

You don’t need to be everywhere.

You simply need to be known and remembered in the right places.

What we’ll do together:

This is not a lecture about marketing.

It’s a working session designed to help you clarify how your work spreads in the real world.

Over three hours we will slow down and explore three core pieces of your practice.

1. Mapping your real-world referral ecosystem

Most doulas underestimate how many potential referral pathways already exist around them.

Together we’ll map:

• Local professionals who already support pregnant people and parents
• Community spaces where trust naturally forms
• Existing relationships that could quietly become referral pathways
• The small places where your presence matters most

You’ll leave with a clear map of where your future clients are already moving.

2. Refining your referral story

When someone recommends a doula, they rarely talk about qualifications.

They talk about how you made them feel.

We’ll work together to articulate:

• What you’re known for
• Who you support best
• The experience people have in your care
• The sentence you want people to remember when they describe you

This becomes the foundation for every recommendation that travels on your behalf.

3. Creating a simple offline marketing plan

Before you leave, you’ll design a small, realistic plan you can actually follow.

Nothing overwhelming.
Nothing performative.

Just:

• 3 meaningful actions
• 2 relationships to nurture
• 1 place to show up locally

A plan designed to grow your reputation steadily and sustainably.

What you’ll leave with:

By the end of the workshop you’ll have:

• A clear referral ecosystem map for your local area
• A refined referral story you can confidently say out loud
• A simple 90-day offline marketing plan
• A calmer understanding of how clients actually find doulas
• Greater confidence in growing your practice without social media

Who this workshop is for:

This workshop is designed for:

• New doulas building their first client base
• Experienced doulas wanting more sustainable referrals
• Doulas who prefer relational marketing to online visibility
• Birth workers who want a marketing approach that fits the nature of care work

Workshop details:

Length: 3 hours
Format: Small group, interactive workshop
Location: Location will be shared upon booking confirmation.
Price: £125

Spaces are intentionally limited so that everyone has time to reflect, share and work through their own referral ecosystem.

A note about marketing in care work:

Marketing is often taught as visibility.

But care work grows differently.

It grows through rooms, conversations and stories.

This workshop is about helping your work travel in the way it naturally wants to.

Slowly.
Trustfully.
Through people who already believe in what you do.

Reserve your place:

If today’s introductory talk resonated with you, this workshop is the natural next step.

Join us and leave with a clear, grounded way to grow your practice.

Hosted by Francesca McGarey
Marketing for Small Businesses UK